Bass Pro Shops Drives Increases in Online Sales With Scene7 Automated Rich Media Solution14 December 2005
Scene7(R), the market leader in automated rich media solutions for the web, email and print, today announced that Bass Pro Shops(R), America's premier destination outdoor retailer, is using Scene7's automated rich media solution to dynamically zoom and size imagery across thousands of its products online. Bass Pro Shops' online business, with projected revenue growth exceeding the national average in 2005, is investing in innovative visual merchandising techniques to improve the shopping experience. The company is driving increases in online sales using Scene7's Automated Rich Media Solution.
Bass Pro Shops first implemented Scene7 in mid-2003 to enhance the "stickiness" of its website and reduce the tactile barrier that inhibits purchases online. It was looking to match its educational and entertaining in-store experience, by providing engaging visuals that show off the fine details of its products, an absolute necessity for higher priced items. Scene7 not only delivered on this interactive shopping experience, but allowed Bass Pro Shops to deploy thousands of images in the most cost-effective way with Scene7's automated back-office system for publishing rich media.
Bass Pro Shops unique, award-winning outdoor stores are known for combining retail with entertainment, conservation, and outdoor education. The company's retail stores are among the largest tourist attractions within the states that they are located, with several stores being their state's top tourist attraction. Bass Pro currently has more than 30 locations in 18 states across the U.S. and one location in Canada, attracting over 75 million visitors a year.
Selling high-quality products online requires enhanced visual imagery, attractive merchandising, and detailed product specifications. Bass Pro customers can see dynamically created enlarge-size product images, as well as image zoom and free-form panning for close examination of product design details, for over 11,000 items. With Bass Pro's high volume of product launches, Scene7's automated approach to rich media publishing was the most effective solution. All imagery is generated and served from single-master images -- greatly reducing the time and costs for image production and delivery.
Today, Scene7 stands alone as the first vendor to provide a "back-office" system for publishing rich media to websites and other media. In contrast to outsourced solutions, this self-service platform empowers Scene7 clients to control the creative outcome, preview and manage the production process, eliminating third-party service and change fees and keeping quality levels high. In addition, all rich media is dynamically served via proprietary image and render server technology, allowing for high performance and complete scalability across any volume of content or any size enterprise. For example, dynamic zoom can be added to all products on a website by simply adding a URL command into the product page template -- avoiding the usual manual, expensive rework to keep up with product launches. Scene7 is also unique in offering complete deployment flexibility -- the platform is available both as 'on-demand' and licensed software, with a full spectrum of supporting professional services
"It's been exceptional working with Bass Pro Shops over the past two plus years, helping them achieve rapid online growth with innovative visual merchandising techniques," said Doug Mack, CEO of Scene7. "We look forward to enhancing these results with their planned expansions next year."
About Scene7
Scene7 -- the market leader in automated rich media solutions for the web, email and print -- enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform -- for unrivaled breadth, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC -- and partners IBM, Microsoft, Akamai and Macromedia. Visit http://www.scene7.com.
NOTE: Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All other trademarks are the property of their respective holders.
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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