Clear Channel Radio Deploys WebSideStory's HBX Analytics Across Its Network of Radio Station Web Sites28 March 2006
WebSideStory, Inc. (Nasdaq: WSSI), a leading provider of on-demand digital marketing and customer analysis applications, today announced that Clear Channel Radio has deployed its award-winning web analytics solution across its network of 1,200 radio station web sites in more than 221 markets nationwide. Headquartered in San Antonio, Texas, Clear Channel Communications (NYSE: CCU) is a global media and entertainment company specializing in radio, television and outdoor displays. Clear Channel Radio is using HBX Analytics to measure and analyze visitor activity across its online network, including tracking the popularity of audio and video content on each site. This content includes videos on demand, live radio station broadcasts, podcasts and Stripped, Clear Channel's exclusive, live in-studio performances from popular artists. Key to this reporting was WebSideStory's ability to integrate its online visitor behavior information with server information from content and applications delivery provider Akamai Technologies, Inc., to give Clear Channel Radio a unified view of its online business. This complex reporting requirement and integration with Akamai's EdgeControl API (application programming interface) was critical to Clear Channel Radio's needs.
"With WebSideStory, Clear Channel Radio can continue its growth trajectory with confidence that our analytics provider can easily scale with our needs, create better, more in-depth reports and also assist us in the management of third-party data feeds from Akamai and other Internet monitoring companies," said Gerrit Meier, senior vice president and general manager of Clear Channel Radio's Online Music and Radio division. "Our agreement with WebSideStory encompasses all 1,200 of our web sites and includes specialized training and reporting so we can meet our goal of measuring performance by site and program."
"Clear Channel Radio is a pioneer and leader in its field," said Rand Schulman, CMO of WebSideStory. "We are very proud to have deployed so quickly across such a large network, as well as handle their reporting requirements. WebSideStory continues to lead the industry in helping large-scale enterprises dramatically improve their online business."
For more information about WebSideStory, please visit http://www.websidestory.com.
About WebSideStory, Inc.
Founded in 1996, WebSideStory, Inc. (Nasdaq: WSSI) is a leading provider of on-demand digital marketing and customer analysis applications that improve online marketing, sales and business operations. Its Active Marketing Suite(TM) consists of web analytics, site search, web content management, call center analytics and messaging analytics and, later this year, keyword bid management. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward- looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business including, without limitation: WebSideStory's reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory's limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation and Visual Sciences, LLC with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; WebSideStory's ability to defend itself against claims of patent infringement alleged by NetRatings, Inc.; WebSideStory's ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory's customers fail to renew their agreements; WebSideStory's recent achievement of profitability and the risk that it may not maintain its profitability; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2005. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward- looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
Source: prnewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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