Cumulative Shipments of Portable Multimedia Players to Top 13 Million Units by 20103 July 2005
High prices and limited video content will
inhibit demand for HDD (hard disk drive) portable multimedia players
(PMPs), which will reach only 17% of U.S. online households by 2010,
according to Parks Associates' "Portable Multimedia Players: Analysis and
Forecasts."
Competition from existing devices such as portable DVD players and mobile
phones with multimedia functions will also limit adoption of HDD-based
PMPs, as reported in this new study, which estimates the cumulative U.S.
shipments of these devices will reach 13 million units by 2010.
"The PMP market will not experience the rapid growth typical of portable
MP3 players," said Harry Wang, research analyst at Parks Associates. "We
anticipate a flatter adoption curve and lukewarm demand over the next two
years, with meaningful increases in consumer interest by late 2007 or early
2008."
Although the forecast for PMPs is not as upbeat as hoped, manufacturers
could stimulate interest to some extent, according to Wang, by bundling
unique video content with the device or by raising product awareness among
consumers who are receptive to the concept of multimedia content on the go.
"Portable Multimedia Players: Analysis and Forecasts" probes market demand
for PMPs, evaluates product and pricing strategies, analyzes market drivers
and barriers, and estimates adoption rates and market potential over the
next five years. Moreover, the report profiles key players in emerging
market segments and features consumer data from the recently completed
survey "Mobile Entertainment Platforms and Services."
For additional information on "Portable Multimedia Players: Analysis and
Forecasts," visit or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is a market research and
consulting firm focused on all product and service segments that are
"digital" or provide connectivity within the home. The company's expertise
includes home networks, digital entertainment, consumer electronics,
broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies
ranging from Fortune 500 to small start-ups through market reports,
multiclient studies, consumer research, workshops, and custom-tailored
client solutions. Parks Associates also hosts Fall Focus and co-hosts
CONNECTIONS™ (in partnership with the Consumer Electronics Association)
each year.
Contact:
Jenny Barrett
Parks Associates
972-490-1113
Email: Email Contact
SOURCE: ; ;Parks Associates
Source: Marketwire
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