Project Entropia Launches First In-Game Interactive Online Advertising and Event Hosting System31 March 2006
Project Entropia, the fastest growingvirtual world utilizing a real cash economy, today announces the firstinteractive online advertising and event hosting platform built within avirtual gaming community or MMORPG. A recently announced partnership withMassive Incorporated, a leading network for dynamic video game and digitalmedia advertising, allows MindArk, Project Entropia game developer, to nowoffer virtual and real world businesses access to a massively growingonline gaming market through its innovative in-game ad program. ProjectEntropia's Version Update (VU8.2) includes various player tools fordeveloping a variety of interactive online advertising campaigns and livecontent, including the creation and hosting of assorted events such ascontests, conferences, shows and more.
Project Entropia is leading the next generation of online entertainmentwhich has quickly evolved into a virtual world rather than a standardonline video game. The in-game advertising platform allows Project Entropiausers and real world outside marketers to launch and integrate new adcampaigns within the system, but also enhances the gaming experience withrealistic features.
In addition to the various ad functionalities, Project Entropia has createdan event development and hosting system for players. This system willhandle community-launched events including bookings and ticket sales,prizes and voting-based contests, competitions such as fashion shows, andmore. A participant will have the opportunity to manage events in severallocations on Planet Calypso, including the great outdoors, bars, stages andshowrooms. The flexible system allows for participants to create or simplyenjoy an array of ongoing events and activities. This new wave ofinteractive entertainment gives users the opportunity to interact in aworld of three-dimensional virtual environments.
Highlighted Links http://www.projectentropia.com
"In recent years, growth of virtual economies and online gaming communitieshas created a demand for real world marketing and business solutions," saysMarco Behrmann, MindArk Director of Community Relations. "As traditionalvenues for advertisements become obsolete, individuals and businesses areturning to online ad solutions such as search engine marketing and otherforms of interactive mediums. With Project Entropia utilizing a real casheconomy and creating a virtual environment that mirrors the real world, thenext logical step is to offer members the tools necessary to advertisebusinesses and endeavors for maximum exposure and growth."
Project Entropia is the only virtual gaming community that activelysupports sales of virtual products with actual cash value within its realeconomy system. The economy offers the user a secure and safe way to makepurchases, sales and exchange real life currency into PED (Project EntropiaDollars) and back again into real money, at a fixed exchange rate to the USDollar. PED allows members to invest in personal development and growththrough the acquisition of goods, buildings, and land in the virtualuniverse. In 2005, the Project Entropia turnover was an estimated$165,000,000 US Dollar.
Last year, Project Entropia set a world record, certified by the "GuinnessBook of World Records," when it sold a virtual Treasure Island for $26,500USD as the largest virtual dollar amount spent, to 22-year-old AustralianDavid Storey, a.k.a. "Deathifier." The recent sale of the Space Resort for$100,000 USD to famed gamer, Jon 'Neverdie' Jacobs, sets a new record forthe most valuable virtual item.
The heart of Project Entropia lies in a distant planet named Calypso,encompassing two continents with large expanding cities that offer avariety of entertainment and social interaction for its citizens. Membersof Entropia can create their own persona (avatar) via a charactergeneration system, then having the option of choosing a suitable life andvirtual existence for their avatar. Characters are able to enter theevolving world full of unexplored and uncultivated lands where they canjoin a community or even create a civilization of their own. ProjectEntropia offers a new way for individuals to pursue dreams and fantasiesthrough an adventurous virtual experience.
About Project Entropia and MindArk
Project Entropia is a registered trademark of MindArk PE AB. MindArksupports and monitors the services and maintenance of the Project Entropiasite. MindArk began in April of 2003 in Sweden, and has expanded to havepartners throughout the world. Project Entropia was launched in 2003 andhas reached 400,000 registered accounts. MindArk offers the ProjectEntropia software to users free of charge with no monthly costs orassociated subscription fees. For more information or to download the freeProject Entropia software please visit www.project-entropia.com.
Contact:Jackie LacambraTERPIN COMMUNICATIONS(310) 821-6100 x108jackie@terpin.com
SOURCE: Project Entropia
Source: marketwire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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