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Samsung Makes the Move from MP3 to Multimedia Sensation with New Line-up of Digital Media Players

12 October 2005

Samsung Electronics Canada, one of the
world's leading consumer electronics brands, today launched a new line-up of
digital media players that provide consumers with multi-functional personal
entertainment devices the top global market position in the segment by 2007.
Emphasizing style in technology, Samsung's new digital media players
boast superior mobility, hip designs, enhanced memory and outstanding
performance.
"With this new line-up, Samsung has taken MP3 players to a new level,
creating the next generation of portable entertainment devices. These players
are the perfect companion for a digital and mobile lifestyle," said Andrew
Thompson, Product Marketing Manager, Consumer Electronics Division, Samsung
Electronics Canada Inc. "Samsung is dedicated to expanding the possibilities
of music mobility with technology that anticipates our customer's every desire
and puts it in the palm of their hand."
Building on a solid foundation of user-friendly and high quality players
launched earlier in the year, Samsung's latest digital media players offer a
wide range of features geared to please every consumer. Compact and
fashionable, the Samsung YP-U1, YP-C1 and the YP-F1 feature uncompromising
sound quality in a fashionable package that is small enough to take anywhere.
The YP-T8 is an all-in-one entertainment player allowing users to travel
anywhere and have their music, photos, videos and games at their fingertips.

Digital Wear - About the Samsung YP-F1
Fashion meets music in the new Samsung YP-F1. This new digital audio
player comes with interchangeable blue, red, maroon, grey, black and white
shells to suit all fashion moods. Sleek and slim, the YP-F1 comes with a handy
clip that allows listeners to fasten the device anywhere including on a
collar, necklace, backpack or purse.

Samsung YP-F1 features at a glance:
- 512MB / 1GB built-in flash memory provide enough storage capacity
to burn favourite tunes or an entire extensive playlist
- Plays Ogg, MP3, WMA, Audio ASF
- Includes changeable face plates for fashion accessorizing
- Necklace earphones
- Screensavers - choose from a clock or other screen savers
- FM Tuner
- Microphone, voice recorder
- 10 hour Li-Ion battery, rechargeable through a USB connection
- W'H'D: 29(*)63.5(*)15mm
- Weight: 32 grams

Digital Jukebox - About the Samsung YP-T8
Samsung's multi-functional person entertainment device is perfect for
those who want to watch videos while listening to their favourite tunes. The
YP-T8's built-in flash memory offers games, videos, text/picture viewing, and,
of course, heaps of music. The slim, stylish handset design is packed with
features delivering sights and sounds that both move you and move with you.

Samsung YP-T8 features at a glance:
- 512Mb / 1&2GB built-in flash memory provide enough storage
capacity to burn favourite tunes or an entire extensive playlist
- 1.8" TFT LCD (262,000 Color)
- MPEG4 Video File Playback
- Motion Detecting & Button Gaming
- DNSe Portable 3D Surround Sound
- USB 2.0 High Speed Data Transfer
- Ogg / MP3 / ASF / WMA / Secure WMA File Playback
- Photo & Text Viewer
- FM Radio / Voice Recording / Line in Encoding
- Over 20 Hours Playback Time (Li-ion Battery)
- W'H'D: 44.5(*)83(*)15.5mm
- Weight: 55 grams

Pricing and Availability
The Samsung YP-F1 is available in 512Mb for the suggested retail price of
$169.99 and in a 1GB version for the suggested retail price of $229.99. The
suggested retail price for Samsung YP-T8 512Mb version is $249.99 and for the
1GB version is $299.99. The full line of Samsung MP3 players are available at
national electronic retailers.

About Samsung Electronics Canada
Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning, advanced
digital consumer electronics, information systems and telecommunications
products. SECA oversees the Canadian operations of Samsung's Consumer
Electronics Division, Information Technology Division and Wireless Terminals
Division.
As a subsidiary of an established leader in the worldwide electronics
market, SECA is continually expanding its position within the Canadian market.
Samsung's mission is to provide consumers with innovative digital convergence
products that possess exceptional technology, quality, features, performance
and value. Throughout the following categories, Samsung holds true to this
mission by offering a broad range of award-winning products that are backed by
industry-leading warranties as well as enhanced customer service and technical
support programs.

For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864) and for more information, please visit www.samsung.ca.

About Samsung Electronics
SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies.
Employing approximately 88,000 people in 89 offices in 46 countries, the
company consists of six main business units: Corporate Technology Operations,
Digital Appliance Business, Digital Media Business, LCD Business,
Semiconductor Business and Telecommunication Network Business. Recognized as
one of the fastest growing global brands, Samsung Electronics is the world's
largest producer of colour monitors, colour TVs, memory chips, TFT-LCDs and
VCRs.

For further information: about Samsung's digital media player line-up or
for product images, please contact: Scott MacFadyen, APEX Public Relations,
(416) 924-4442 ext. 243, smacfadyen@apexpr.com; Patty Chung, Samsung
Electronics Canada Inc., (905) 542-3535, pchung@seca.samsung.com

Source: NewsWire


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