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SimpleTech Announces Extension to Storage Product Line

9 March 2005

SimpleTech, Inc. (Nasdaq:STEC), a designer, manufacturer and marketer of custom and open-standard memory solutions based on Flash memory, DRAM and hard disk drive technologies, today announced an extension to its SimpleDrive product line with the addition of a 100 GB SimpleDrive Portable External hard drive with improved performance. The 5400 RPM drives increase data transfer rates by 45% and features a new, smaller ruggedized case that provides complete shock mounting of the drive for ultimate reliability. SimpleTech will demonstrate the new SimpleDrive Portable hard drive at CeBit in Hannover, Germany, March 10-16 in Hall 22, Stand B16, Booth C13.

"SimpleDrive Portable hard drives are designed to meet the durability requirements of mobile professionals," said Shaun Walsh, director of storage marketing at SimpleTech. "The key application for SimpleDrive Portable hard drives is the backup of laptops. When the durable SimpleDrives are combined with our StorageSync(r) backup software, data is safe and mobile."

Engineered for portability, performance and reliability, SimpleTech's high speed, high capacity drives can safely be carried in a bag, briefcase or pocket.

SimpleDrive Portable hard drives are ideal for any storage need, including digital music, movies and photographs. Features include data transfer rates up to 480 Mb/second, plug-n-play, and one-step installation. The drives are hot swappable and have a connection cable that neatly tucks into the drive when not in use, making misplaced connection cables a thing of the past.

For added data safety and security, SimpleTech's StorageSync(tm) automatic backup software for Windows is included free of charge with all SimpleDrives. The software is easy to use and is completely automatic, enabling fast and easy backup, restoration and synchronization for an entire PC or selected files and folders. Optional AES data encryption keeps backups secure with password protected access control.

SimpleDrive Portable hard drives are available in capacities of 20, 40, 60, 80 and 100GB for a manufacturer's suggested retail price ranging from $149 to $459. General availability of the 100GB SimpleDrives is expected in May at BJ's Wholesales, Sam's Club, Amazon.com, Buy.com, CDW, J&R Music World, Ingram Micro, Micro Center, Insight, NewEgg, PC Connection, PC Mall, Zones, and SimpleTech's online retail store.

SimpleDrives have a three-year limited warranty backed by SimpleTech's reputation for quality and support.

About SimpleTech SimpleTech, Inc. designs, manufactures and markets custom and open-standard memory and storage solutions based on Flash, DRAM and hard disk drive technologies. With headquarters in Santa Ana, California, the company offers a comprehensive line of more than 2,500 products and specializes in developing high performance and high-density memory modules, memory cards and storage products. For more information, visit the company's Web site at www.simpletech.com

Safe Harbor

This release may contain forward-looking statements that involve risks and uncertainties, including, but not limited to, statements concerning the performance of SimpleDrive and StorageSync. Actual results may differ materially from the results predicted. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" in filings with the Securities and Exchange Commission made from time to time by SimpleTech, including its Annual Report on Form 10-K, its quarterly reports on Form 10-Q, and its current reports on Form 8-K. Other factors that could cause our actual results to differ materially from those expressed or implied in the forward-looking statements include the following risks: SimpleDrive and StorageSync may not perform in the manner anticipated, customer demand for such products may not grow as projected and new technological advancements in the field might produce more competitive products. SimpleTech undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events.

Note for editors: Product photography is available.

The SimpleTech company logo can be found at: http://www.primezone.com/newsroom/prs/?pkgid=1079

SimpleTech, SimpleDrive, StorageSync are trademarks or registered trademarks of SimpleTech, Inc. in the United States and other countries. All other trademarks referred to herein are the property of their respective owners.

CONTACT: SimpleTech
Elaine Marshall
Director of Public Relations
(949) 260-8219
emarshall@simpletech.com

Darcy Maeda
Public Relations Specialist
(949) 260-8290
dmaeda@simpletech.com

Investor Contact:
Mitch Gellman
Director of Investor Relations
(949) 260-8328
ir@simpletech.com

Source: Prime Zone


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